Outsiders are at a great disadvantage, so think carefully about whether the US is the right route for you. They’re American, sometimes repeat entrepreneurs, they know the landscape and it almost comes as second nature.
Silicon Valley is able to source plenty of local deals. If you look at Asia, its deal flow is nothing like Silicon Valley, and good places to raise money are Singapore and Japan. As Paul says:Įvery person in the world is trying to raise in San Francisco – why do you think you have a better chance? The quality of deal flow in Silicon Valley is super high, and so is the talent. the US is a competitive placeįirstly, raising money in the US is difficult. Paul is a great supporter of the New Zealand tech community, and launched straight into sharing some advice he wishes that he had been given.
Launched commercially in 2011, the company has completed two financing rounds so far and is backed by a group of notable investors such as Peter Thiel, Sir Stephen Tindall, and Derek Handley. Their technology adds music and ambient audio to e-books, synchronising with the story line and an individual’s reading pace. To find out more about Booktrack’s capital raising experiences in the US, I drove out to their Auckland office in ‘Techapuna’ where most of the company’s R&D is carried out.īooktrack was founded by brothers Paul and Mark Cameron, with a vision to amplify your story. We had many impressive speakers and experts talk to us at the Lab, but Paul’s talk was easily one of the best. The first time I heard Paul Cameron speak was at Lightning Lab Wellington for a fireside chat about his journey with Booktrack.
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